Hi everyone, Karen Card here with your Monday Momentum.
Today I'd like to challenge you to think differently about renters.
Many renters have already decided they can't buy a home. They believe they need 20% down, perfect credit, or years of saving before homeownership is even possible.
But in many cases, that's simply not true.
For Realtors, one of the greatest gifts you can give your clients is encouraging them to have a conversation with a mortgage professional before they assume they aren't ready.
Sometimes it only takes one planning session to show someone they may qualify with a low down payment, gift funds from family, or a strategy that puts them on the path to homeownership sooner than they expected.
You may not create a buyer today—but you could create one six months from now.
If you have renters who think buying is out of reach, send them our way. We'd love to help them develop a personalized roadmap to homeownership.
Have a wonderful week, and I'll see you next Monday with another Monday Momentum.
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